A multichannel retailer needed to streamline commercial actions, unify campaign and product management, and gain real-time visibility across teams and sales channels. UpSys implemented a robust ClickUp architecture, reusable templates, automation, and custom dashboards, transforming scattered processes into a standardized, collaborative, and data-driven system.
Client Case Study
Commercial Process Standardization & Data Integration with ClickUp
GT Company
10/8/20252 min read
Executive Summary
The Challenge
- Commercial actions (e-commerce, marketplace, product launches) were tracked in fragmented systems, leading to manual work, lack of standardization, and difficulty monitoring campaigns across channels.
- Communication and content planning (PR, social media, newsletters) suffered from inconsistent workflows and scattered lists.
- Product and pricing data was siloed in Excel, limiting visibility and making it hard to track promotions, pricing consistency, and margins.
- Collaboration was hindered by unclear access management for internal teams and external partners.
- The absence of automation and integration led to repetitive manual tasks and limited real-time insight.
The Solution
- ClickUp Architecture & Templates: UpSys designed a clear workspace structure with dedicated spaces and lists for commercial actions, communication, product management, and admin. Reusable templates were created for campaigns, product launches, and content tasks, enabling process standardization and faster execution.
- Automation & Integration: Automations triggered task creation for new campaigns and content initiatives, reducing manual work. Product data was imported from Excel, and processes were established to link product information with campaigns and promotions. Integration with SharePoint was planned to centralize documentation.
- Custom Dashboards & Reporting: Dashboards were built for both managers and contributors, providing real-time visibility into tasks, campaigns, and product promotions. Filters and views enabled tracking by product, date, or campaign.
- Access & Collaboration Management: Permissions were configured to ensure the right level of access for internal teams and external partners, balancing security and collaboration. Guidance was provided on managing guest/member roles for cost control and flexibility.
The Results
- Commercial and communication processes became standardized, with reusable templates accelerating campaign and product launch execution.
- Real-time dashboards replaced manual tracking, reducing reporting time by over 80% and enabling faster, data-driven decisions.
- Product and pricing visibility improved, with all relevant data centralized and linked to campaigns and promotions.
- Collaboration and access management were streamlined, supporting secure teamwork with both internal and external stakeholders.
- The team adopted ClickUp confidently, with ongoing support and training fostering continuous improvement and high satisfaction.
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