ClickUp AI pricing: What it actually costs a month
The old ClickUp AI bill had a $9 or $28 add-on stacked on top of the plan. That's gone. On ClickUp's new plans the AI comes inside the plan, and the number that moves your invoice is the AI Credits.
Here's the whole thing in plain English, checked against ClickUp's pricing page, its Brain page and its AI Credits help articles on 13 November 2026.
The short answer
ClickUp now charges for AI in 2 ways: the plan you pick, and any credits you buy on top.
Plan | Price per user, billed yearly | AI Credits included | Brain2 premium models |
|---|---|---|---|
Free Forever | $0 | 500 once, for the whole Workspace | Trial |
Core | $9 | 1,000 per user a month | Trial |
Business | $17 | 1,500 per user a month | Included |
Enterprise | Custom quote | 3,000 per user a month | Scaled |
Max | $100 | 10,000 per user a month | Maximum |
Extra credits cost $10 per 10,000, so a tenth of a cent each. Billed month to month, Core is $12 and Business is $25, and ClickUp shows $120 as the regular price for Max.
A 25-person agency on Business pays 25 × $17, so $425 a month. That buys 37,500 credits a month for the whole team.
Bill one: the plan

There are 5 plans now, and the old Unlimited plan isn't one of them. Core took its place at the bottom of the paid tiers.
Free Forever, $0. A Brain2 trial and 500 credits for the whole Workspace. Those 500 never come back once they're spent.
Core, $9 a user. A Brain2 trial on the premium models, and 1,000 credits per user a month.
Business, $17 a user. It includes the premium models (ChatGPT, Claude and Gemini), standard models have no cap beyond fair use, and each user adds 1,500 credits a month.
Enterprise, custom price. 3,000 credits per user a month and scaled premium model use. ClickUp's help center also lists a Business Plus tier at 2,000 credits a user, which the public pricing page doesn't show.
Max, $100 a user. 10,000 credits per user a month, the highest premium model limits, and a long list of AI features with no meter at all: AI Fields, AI Automations, image generation, AI dashboard cards, AI Assign and Prioritize, the AI Notetaker and SyncUp notes.
The full plan-by-plan breakdown, with guests and automation limits, is in the ClickUp pricing guide.
The AI add-ons are gone on the new plans
Brain AI at $9 and Everything AI at $28 used to be the main AI line on the invoice. ClickUp's help center now says both "are not available to purchase" on the new plans, because each plan carries its own credit allowance.
That also kills the old complaint about AI seats. You used to buy an AI seat for every member, used or not. Now AI is part of the seat price, so you're still paying for the people who never open Brain, just inside a different line.
If you're already on an earlier plan, ClickUp says Workspaces on earlier plans keep their existing limits. A Brain AI add-on still brings 1,500 credits per user a month and Everything AI brings 5,000. A paid plan with no add-on has a one-time trial of 1,000 credits per user, and Free Forever has 500 in total.
Bill 2: credits
This is where the surprises live, so it's worth going slowly.
Free AI and metered AI
Talking to Brain2 is free. ClickUp's Brain page says it straight: "Brain2 conversations don't use AI Credits." Ask it questions, have it write, summarise or search the Workspace, and the meter stays still.
Then there's the AI that runs by itself inside the Workspace. Super Agents, AI Automations (once called Autopilot Agents), AI Fields, AI Assign and Prioritize, AI dashboard cards, image and video generation, and Artifacts. Those spend credits. So do the AI Notetaker and SyncUp notes, on the plans that don't make them unlimited.
The rule fits in one line. A person asking a question costs nothing. The machine doing a job costs credits.
One trap: a credit feature started from inside a Brain2 chat still spends credits. Ask Brain to build an Artifact and the meter runs.

Credit cost per action
ClickUp publishes estimates, and the real cost moves with the model, the context size and how many steps a job takes.
Action | Credits | How many for $10 |
|---|---|---|
Fill one AI Field | 10 | 1,000 |
Turn a chat message into a task | 10 | 1,000 |
Auto-assign one task | 10 | 1,000 |
Auto-prioritise one task | 10 | 1,000 |
Refresh one AI dashboard card | 20 | 500 |
Generate one image | 100 | 100 |
One Super Agent or AI Automation run | 100 to 300 | 33 to 100 |
Chat, write, summarise or search in Brain2 | 0 | Unlimited |
Building a Super Agent is free. Running one costs credits, even when the agent only answers and does nothing else. A worked example of 3 agents doing real work sits in the ClickUp AI workload planning guide.
One pool, reset on the first of the month
The allowance is one pool for the whole Workspace. 25 users on Business give one pool of 37,500 credits a month, and one person running a lot of agents can spend it for everyone.
The pool resets on the first of each month. Unused credits don't roll over, so a quiet March gives April nothing extra.
Running out
When the pool is empty, the credit features pause: agents stop running and fields stop filling. You can buy more credits or move up a plan. ClickUp's billing policy also promises a grace period if you go over, without saying how long.
A worked example
Take that 25-person agency on Business.
Plan: 25 × $17 = $425 a month
Credit allowance: 25 × 1,500 = 37,500 credits a month
Say the agency runs one triage agent on every new task, 300 times a month, at 200 credits a run. That's 60,000 credits against 37,500.
It's 22,500 short. Round up to 3 blocks of 10,000, which is $30 a month.
Total: $455 a month, or $5,460 a year. The same team in August 2026 paid $12 for Business plus $9 for Brain AI, with the same 1,500 credits a user, so about $555 a month. To run these numbers against your own headcount and volume, use the ClickUp pricing calculator.
Upgrading for credits costs more
The obvious reaction to running out is to move the team up a plan. Run the arithmetic first.
Business to Max is $83 more per user a month. At list price, $83 buys 83,000 credits. Max hands you 8,500 more. Buying credits directly is almost 10 times cheaper than upgrading for them.
Core to Business is the same story. The $8 gap buys 500 more credits, worth 50 cents. The $8 really buys the premium models and the other Business features.
Max pays for itself when the unmetered features are the point. Those $83 cover 8,300 AI Field fills at 10 credits each. A user whose fields, assignments and automations fire more often than that every month is cheaper on Max. Most teams aren't close.
Is ClickUp AI worth it for your team
It's easier to say yes than it was, because you no longer pay a separate AI seat to try it. The question is still what the AI is for.
Drafts and summaries: every plan has Brain2 chat, and it uses no credits. A team already paying for ChatGPT or Claude on the side may find Business covers that, since the premium models sit inside it.
Work happening inside the Workspace: AI reading tasks and docs, filling fields, triaging new work, running agents on a trigger. A chat window outside ClickUp can't write to a task. This is what the credits buy, and it's where the bill grows.
The honest test: count the automatic actions a month. If they fit inside the pool, the plan price is the whole bill. Past the pool, every 10,000 credits is $10, and that's still cheaper than a bigger plan.
Questions people ask
How much does ClickUp AI cost? AI comes inside the plan now. Core is $9 a user a month billed yearly with 1,000 credits a user, Business $17 with 1,500, Max $100 with 10,000, and ClickUp quotes Enterprise on request. Extra credits cost $10 per 10,000.
How much does ClickUp Brain cost? Brain2 comes with all the current plans. Free Forever and Core get a trial of the premium models, and Business and up include them. Brain2 conversations use no AI Credits.
Is AI free in ClickUp? Free Forever gets a Brain2 trial and 500 credits, once, for the whole Workspace. Those 500 don't reset.
What are ClickUp AI Credits? The meter for the automatic AI features. One credit costs $0.001, sold in $10 blocks of 10,000. An AI Field costs about 10 credits, an image 100, and a Super Agent run 100 to 300.
Do ClickUp AI credits roll over? No. The pool resets on the first of each month, and anything unspent is gone.
What happens when ClickUp AI credits run out? The credit features pause until you buy more credits or upgrade. ClickUp says it gives a grace period if you go over.
Can I still buy Brain AI or Everything AI? Not on the new plans. Workspaces on earlier plans keep their add-ons and limits: 1,500 credits per user a month with Brain AI, 5,000 with Everything AI.
Is ClickUp Brain worth it? For AI that writes, it comes with the plan, so try it before paying for another assistant. For AI that reads tasks, fills fields and runs agents inside the Workspace, a general assistant can't do the job, and the credits pay for that work.
Before you buy anything
Take 3 numbers into the decision: headcount, the plan, and how many automatic AI actions run in a month. Multiply the first 2, then check the third against the pool. The free ClickUp pricing calculator does those sums in the browser.
Most teams that overspend on ClickUp are on the right plan with a Workspace nobody designed. The AI bill shows that first.
Prices read from ClickUp's pricing page, its Brain page and its AI Credits help articles on 13 November 2026. ClickUp moves prices and shifts features between plans. Where a figure here disagrees with the checkout screen, ClickUp is right and this page is stale.
