Launch price: $49, then $97

Press record, stop, and hand the take over.

Q: Do I need to be technical?

You need to be able to copy a script and paste it back. Steps 1 to 3 are one command each and they happen once. Step 4 is the one you repeat, and it is record, stop, hand over.

Q: Claude Code or Claude Cowork?

Claude Code, and the reason is money rather than taste. Descript's own documentation says every import and edit through their MCP spends your AI credits, and recommends chat over Cowork even for the connector. The Claude Code path writes through Descript's own clipboard instead and spends nothing per video. Cowork works if you never want a terminal; it costs credits on every cut.

Q: Does this work for screen recordings as well as talking head?

Both, and the set carries a layout for each. A screen share is the case that needs it most: the measured failure the course is built against is an edit that held one screen recording for nineteen unbroken minutes, which is a screen share with a voice over it.

Q: What editing software does it use?

Descript. It is script-based: it transcribes what you said, and you cut the video by cutting the text. That is what makes an AI editor possible at all, because the edit is words rather than a timeline. If you edit somewhere else, the motion set is still yours, but the layouts will not install.

Q: Is there a smaller way in?

Yes. $4.90 buys The B-Roll Finder on its own: the skill that reads a script and returns the borrowed shot each line needs, searching by what is said in a clip rather than by its title. It is one piece of step 4, it works without the rest, and you can run it today.

Q: What arrives when it opens?

Lifetime access to the four steps, the harvester, the motion set, the layouts and the editing skills, plus everything added later at no extra cost. The launch price is $49 and it goes to $97, and the waitlist hears first. 30 days, one email, full refund if it is not for you.

Four steps, once. It reads your own website for your type and your colours, builds the motion set from it, installs the set in Descript as named layouts, and from then on cuts, reorders and dresses every video you record.

$49 · was $97

The Problem Was Never the Editor

Three years of posting, and the same frustrations with every video editor hired. The quality was inconsistent. The copywriting was inconsistent. The branding was inconsistent, and the fonts were never quite the same twice. There were no sound effects. Every new video meant explaining the whole thing again from the start, and it felt like redoing the work rather than handing it over.

Enough editors were tried to see what was actually wrong. The problem was not the video editor. It was that they had nothing to edit with: no framework, nothing that held the brand, no set of named pieces to assemble. Taste was in one person's head and everybody else was guessing at it.

So the framework got built instead. It reads the website, because a website is a machine-readable record of a brand: the type, the two weights actually used, the accent, the radius, the components already drawn. From that it renders a motion set, and the set installs into Descript as layouts in six categories. Talking-head zooms. Text inserts. B-roll frames. Motion frames. CTAs. Brand assets.

Once those exist, editing stops being taste and becomes assembly. Every layout is an ingredient and a video is the recipe. That is the whole idea, and it is why this can be handed to somebody rather than described to them.

What changes on the day it is finished: you press record, talk, stop, and hand the take over. It cuts the restarts, the filler and the repeats, reorders where the story is out of order, picks the layout each beat calls for, and places the motion on the word that earns it. If you hire an editor later they fine-tune the last bits and post. They do not have to be senior. They follow the steps.

Four Steps. Three Happen Once.

Step 1: Give it your website

Your brand becomes a file: the typeface and its two weights, the accent and how much of the screen it gets, the neutrals, the radius, and the blocks the site already draws. Nothing is designed here. The site made every decision a motion set needs and made it in CSS, so a set read this way cannot drift from the site it came from.

Step 2: Take the motion set it builds

One HTML sheet you scroll, holding every clip your videos will need, in your colours and your type: text inserts, lower thirds, counters, a number going up, a number going down, quote cards, step rails, your testimonials, your product. That is the whole vocabulary. It is shorter than people expect, and the scaffolding a designer needs while inventing a look is deliberately left out.

Step 3: Install the set as layouts

The set becomes named, reusable layouts in six categories: talking-head zooms, text inserts, b-roll frames, motion frames, CTAs, brand assets. A layout is a stamp, not a link, so this happens once and every future video inherits it. A named ingredient is also something a person can be asked for, which is what makes an editor hireable.

Step 4: Record, then hand it over

The only step that repeats. It cuts the restarts and the filler, reorders where the storytelling is out of order, picks the layout each beat calls for, and places the motion on the word that earns it. Then it measures its own work: how often the frame changes, how much of the runtime hides you, and where it still sits still.

Inside the Course

One module, four steps, about an hour. This is the platform you get, with the real outline loaded. Click any step to read what it covers.

1 module · 5 lessons · 1h 13m

Preview

Step 0: Connect Descript and File Your Media

By the end of this step the terminal can do everything the Descript app can, and every asset you own sits in one of eight folders you can name from memory.

Key takeaways

Your brand exists as a file: your typeface and its two weights, your accent, your neutrals, your corner radius, and the components the site already draws.
You have a contact sheet you can scroll, holding every motion clip your videos will ever need, in your colours and your type.
You press record, stop, and hand the take over, and what comes back is cut, reordered, dressed and rhythm-checked.

Steps unlock at launch

Three Ways to Get a Video Out

	DIY	This Course	Done for You
Price	Your evenings	$49 launch, $97 after	$1,500+ a month
Who holds the brand	Your head	A file read off your site	Their notes from the kickoff
What a new editor costs you	Not applicable	The six category names	A fresh onboarding every time
Per video, after the first	Three to six hours	Record, stop, hand it over	A brief call and two rounds
What you own at the end	A folder of finished videos	A brand file, a motion set and the layouts	An invoice

Common Questions

Do I need to be technical?

You need to be able to copy a script and paste it back. Steps 1 to 3 are one command each and they happen once. Step 4 is the one you repeat, and it is record, stop, hand over.

Claude Code or Claude Cowork?

Claude Code, and the reason is money rather than taste. Descript's own documentation says every import and edit through their MCP spends your AI credits, and recommends chat over Cowork even for the connector. The Claude Code path writes through Descript's own clipboard instead and spends nothing per video. Cowork works if you never want a terminal; it costs credits on every cut.

Does this work for screen recordings as well as talking head?

Both, and the set carries a layout for each. A screen share is the case that needs it most: the measured failure the course is built against is an edit that held one screen recording for nineteen unbroken minutes, which is a screen share with a voice over it.

What editing software does it use?

Descript. It is script-based: it transcribes what you said, and you cut the video by cutting the text. That is what makes an AI editor possible at all, because the edit is words rather than a timeline. If you edit somewhere else, the motion set is still yours, but the layouts will not install.

I do not have an editor yet.

Then the framework is for you first, and everything works with nobody else in the loop. When you do hire, they fine-tune the last bits and post. They do not have to be senior; they follow the steps.

Is there a smaller way in?

Yes. $4.90 buys The B-Roll Finder on its own: the skill that reads a script and returns the borrowed shot each line needs, searching by what is said in a clip rather than by its title. It is one piece of step 4, it works without the rest, and you can run it today.

What arrives when it opens?

Lifetime access to the four steps, the harvester, the motion set, the layouts and the editing skills, plus everything added later at no extra cost. The launch price is $49 and it goes to $97, and the waitlist hears first. 30 days, one email, full refund if it is not for you.

Coming soon

Join the waitlist

This is built and priced. The lessons are still being recorded, so it is not on sale yet. Leave your email and you will hear the day it opens, before anyone else.

Price when it opens: $49